A performance coach for business owners who want a quiet head, a focused day, and energy to spare.
You are good at the work. That was never the problem. The cost is. The early starts, the late nights, the head that will not switch off. You are running a good business on empty. This is evidence-based performance coaching that fixes the system underneath, so you perform high and still have a life.
What does a performance coach do?
A performance coach changes how you work, recover, and decide, so output goes up and the cost comes down. Not with pep talks. With behavioural science applied to your actual week.
Most business owners already know what to do. You have read the books, highlighted half of them, and done about ten percent of it. The job of a performance coach is not to hand you more information. It is to close the gap between knowing and doing.
We do that by redesigning the daily patterns that produce your results. Where your time and energy leak. The decisions that default to you. The work that should never reach your desk. We change the system, not your willpower.
Performance coaching is the work of doing your best work without it wrecking you. Focus, energy, a steady head, and clean decisions, tracked with WHOOP or OURA so the gains are measured, not guessed.
Not a consultant, and not a therapist.
A consultant gives you a strategy and leaves. A therapist helps you process the past. A performance coach changes how you operate from tomorrow forward.
If you have tried a consultant who disappeared after the slide deck, or a coach who was more cheerleader than scientist, you already know the difference matters. Therapy looks backward to heal. Performance coaching looks forward to build capacity: focus, energy, decision-making, and sustainable output.
The thing that failed last time was almost certainly motivation. Motivation is unreliable. Behaviour design is not. This is coaching for business owners and executives who are already good at the job, not clinical treatment and not a pep talk.
The four things quietly costing you.
Your best hours go to junk
You tell yourself you will do the big thinking once the small stuff is cleared. So you knock off email and little jobs first. The clearing never ends. By 3pm your brain is fried. You do your $500-an-hour thinking on empty. The chess work never gets touched.
Everything routes through you
You add most of the value, so you sit in every call and sign off on everything. The team learns to wait for you instead of deciding. Your day fills with their questions and forty "boss, got a sec?" moments before lunch. Step out for a day, and it stops.
The tank never refills
You tell yourself you will ease off once this phase is done. So sleep, training, and a quiet head keep sliding down the list. The stress follows you home. You cannot switch off at 11pm. You are running the engine the whole place needs on empty. The tank runs dry and stays dry.
Flat out, nothing to show
You believe if you just stay busy the year will sort itself out. So you say yes to everything and chase it all at once. You are flat out like a lizard drinking. You could not tell me what actually moved. Another week gone, still chasing invoices at 9pm. Busy is not the same as done.
One method: Run the Show.
You are running a good business on a broken operating system, and it runs you three ways: the day runs you, it all runs through you, the mind runs all night. Performance coaching here is one method, Run the Show, and it flips all three, one front at a time.
Run your day, and a full workday comes back every week, 7 or more hours inside the first month. Run your business, and it survives a week without you. Run your mind, and work leaves your head by dinner. The tools come from behavioural science, performance science, and a bit of ancient wisdom. Built into your real week, and measured.
Dr Yannick van Hierden holds a PhD in behavioural science, built curriculum for the Griffith MBA (ranked the world number one Better World MBA six years running), and has coached 115 business owners and executives. His research has reached more than a million people. The approach is evidence, not opinion.
What changed for people like you.
What business owners get out of this, in their own words and numbers.
Matthew went from over 13 hours a day on the screens down to about 3, and won back 15 hours a week of uninterrupted work on his most important thing. Along the way he found a CRM lag quietly costing $224,300 a year. His words: "I'm no longer controlled by the computer screens in front of me. I'm controlling them."
Graeme got back around 90 hours in his first 30 days, close to two extra workdays a week, without working longer. His words: "In the first month alone, I got back hours every day that were disappearing into social media and Netflix. I'm back in the gym, eating better, and honestly just feeling like myself again."
Matt came to us stretched thin and low on energy. Inside about six weeks it turned around. His words: "I freed up 7 hours in my week while regaining my energy and getting my life back on track in just 1.5 months."
Other ways we help business owners.
The stuff you're actually wondering.
What does a performance coach do?
A performance coach changes how you work, recover, and make decisions so you produce more without paying for it with your health or your family. Impacter does this with behavioural science, redesigning the daily patterns that drive your results rather than handing you motivation or a strategy document.
What is the difference between a performance coach and a business consultant?
A consultant works on the business and gives you a plan. A performance coach works on the operator running it and changes how you actually behave day to day. Most business owners do not have an information problem. They have a gap between knowing and doing, and that gap is behavioural.
Is a performance coach the same as a therapist?
No. Therapy looks backward to heal. Performance coaching looks forward to build capacity: focus, energy, decision-making, and sustainable output. Impacter is coaching for high-functioning business owners and executives, not clinical treatment.
How quickly will I see results?
Most clients notice a shift inside the first two weeks. The 30 day Sprint is built for a measurable result, seven hours a week back, with a guarantee. The 12 week program builds lasting change across work, health, and home.
Who is performance coaching for?
Business owners and executives, typically running $1M to $15M businesses, who have proven they can build something real and are now paying for it with their time, health, or relationships. If you are coasting, this is not for you.
How much does a performance coach cost?
Engagements start at AUD $2,500 for the 30 day Sprint and $7,500 plus GST for the 12 week program. According to a PwC and ICF global study, the average return on this kind of coaching is around seven times the investment.
Find out where your week is leaking.
Take the free 3 minute scorecard. It shows you where your hours are going, what it is costing you, and the first thing to fix. If you want to work together after that, you can apply.
Rather see what working together actually looks like?
Explore the programs