Evidence-Based Performance Coaching
Stop choosing between the business
and everything else
You run a business doing $1M to $15M. You built something real. And you're paying for it with your health, your relationships, and a version of life you didn't sign up for.
Six questions, under two minutes. Not ready for a call? Start with the free scorecard. 3 minutes, instant result.
The Problem
You already know what's wrong
You're the bottleneck. Every decision runs through you. The business can't sneeze without your permission, and you built it that way because nobody else was going to do it right.
Your calendar runs you. You haven't had a real plan in months. You're reacting. Putting out fires. The important stuff keeps getting pushed to “next week.”
You know what to do. You've told other people to do it. Set boundaries. Protect your mornings. Train. Eat properly. You're not doing it yourself.
You check email before your kids are awake. You check it again after they're asleep. Somewhere in between, you were physically in the room with your family and mentally still at the office.
You keep saying you'll sort it out after this quarter. You said that last quarter too.
What hasn't worked
You've tried fixing this before
You’ve read Atomic Habits. Maybe Deep Work too. Highlighted half of it. Applied about 10% of either.
You hired a business consultant who audited everything, handed you a strategy doc, and was never seen again.
You tried a coach who was more cheerleader than scientist. Lots of “you’ve got this” and very little that actually changed.
You joined a mastermind where everyone was at a different stage and none of the advice stuck.
You pushed harder. Woke up earlier. Stayed later. It worked for a while. Then your body started sending invoices.
The problem was never information. You've got plenty of that. You know what to do. You just don't do it. Nothing you've tried has closed that gap.
The Method
Run the Show
Most coaching tries to motivate you or hand you a strategy. You don't need either. You're running a good business on a broken operating system, and it runs you three ways: the day runs you, it all runs through you, the mind runs all night.
Run the Show flips all three. The tools come from behavioural and intervention science (a decade of peer-reviewed research), from performance science, and from ancient wisdom that has held up for a few thousand years. Nothing is a template. It gets built into your real week, and it gets measured.
the day runs you
RUN YOUR DAY
a full workday back, weekly
it all runs through you
RUN YOUR BUSINESS
runs a week without you
the mind runs all night
RUN YOUR MIND
on when you want, off when you don’t
Run the Show
it stops running you
Two ways to work together
Choose your starting point
30 Days
The Extra Workday Sprint
You want a fast, tangible win. You know something needs to change but you're not sure where to start. Or you want to see if this actually works before going deeper.
The Promise
Get 7+ hours a week back. Same hours at the desk. Fewer interruptions. More finished by Friday. Nights and weekends stop being catch-up time.
What's Included
- ✓4 x 1:1 coaching sessions with Dr Yannick van Hierden
- ✓Peak productivity assessment that pinpoints your biggest time leaks in the first week
- ✓Custom systems for focus, time, and energy built around your business (not a template)
- ✓WHOOP biometric tracking for 30 days (objective data on sleep, stress, and recovery)
Starting at AUD $2,500 + GST
Get 7 hours a week back within 30 days, or coaching continues at no cost until you do.
Apply for the Sprint12 Weeks · Two Phases
Run the Show
The full program. Your day, your business, your mind, all three fronts. You're done letting the business take everything and leaving scraps for the rest of your life.
Phase I (Weeks 1 to 4): Create Space
Calendar rebuilt. Low-value work removed. Decision filter installed so the business stops escalating everything to you. Shutdown protocol so you leave work at work. Focus time protected.
After 30 days, most clients notice: fewer working hours, a quieter mind at night, less snappy at home, more patience.
Phase II (Weeks 5 to 12): Make It Last
Emotional control, so stress stops spilling onto your family. Stable energy through better sleep and recovery. A simple training routine that holds up under pressure. Discipline that comes from replacement, not forcing yourself.
What's Included
- ✓Private 1:1 coaching with Dr Yannick van Hierden (12 weeks)
- ✓High-access support (a direct line for fast course correction when pressure spikes)
- ✓Performance and recovery tracking (WHOOP or OURA)
- ✓Custom systems for decision-making, boundaries, energy, sleep, and stress
- ✓80/20 Life Analysis (what actually counts across business, health, and relationships)
All clients start with Phase I. You decide whether to continue to Phase II after a joint review at 30 days.
Starting at AUD $7,500 + GST
Apply for Run the ShowCase Studies
What this looks like in practice
Matty
GM, Finance Broking, Sunshine Coast
Before
- ×Screen time over 13 hours a day
- ×Hospitalised with thunderclap headaches
- ×Snappy with his kids
- ×No protected focus time
After
- ✓Screen time down to 3 hours
- ✓15 hours of uninterrupted work per week
- ✓Team adopted deep work on their own
- ✓Used breath training during an MRI scan unprompted
Daily screen time
down from over 13 hours
“If I can control my mind, I can do anything.”
Alison
Education Leader, NSW
Before
- ×Back-to-back meetings all day
- ×Checking work email at the breakfast table
- ×No shutdown routine
- ×Not present with her kids
After
- ✓Removed work email from personal phone. "The best decision ever."
- ✓9 to 11am deep work blocks protected
- ✓15-minute outdoor walk between work and home
- ✓Kids said: "You don’t need to change, you’re already the best person ever"
Protected deep work
9-11am, blocked daily
Graeme
Construction Business Owner, Perth
Before
- ×Working from home with young kids, no structure
- ×No structured calendar
- ×Sleep quality at 15% on WHOOP
- ×Netflix in the background while working
After
- ✓Complete digital detox for over a month
- ✓Training 3x a week
- ✓Deep work blocks every morning
- ✓Built a secondary income stream at 30%+ margins on 3 to 4 hours a week
New income stream margins
on 3-4 hours a week
“Having someone hold you accountable and just bring you back to a bit of me is so important.”
A full day back, guaranteed
within 30 days, or coaching continues free
Risk-Free
The 7-Hour Guarantee
Complete the Sprint. Do the work. If you don't get 7 hours a week back within 30 days, coaching continues at no additional cost until you do.
I don't take on clients I don't believe I can help. That's what the first conversation is for, to make sure this is the right fit before either of us commits.
The 12-week program is structured in two phases for the same reason. Phase I proves the value. You decide whether to continue.
FAQ
Common questions
Start with the free 3-minute scorecard. It shows where your hours are going and what to fix first. If it’s a fit to work together, you can apply from there.
That’s exactly why it works. Coaching doesn’t add to your schedule. The first thing we do is remove what’s wasting your time. Most clients feel the difference inside the first two weeks.
Most coaching is motivational or strategic. This is behavioural. We don’t give you a plan and hope you follow it. We change the daily patterns producing your current results. It’s built on a decade of peer-reviewed research, not pep talks.
Most clients notice a shift within the first two weeks. The Sprint is built for a measurable result (7 hours back) within 30 days. The full program builds lasting change over 12 weeks.
Completely. Everything you say is confidential. Many of my clients are well-known in their industry. Discretion is baseline.
Good. That means you know what doesn’t work. Most of my clients have tried a coach, a consultant, or a mastermind before this. This is different: proven systems from behavioural and intervention science, tailored to your situation. We change the daily patterns instead of leaning on willpower, which is probably what failed last time.
Next Step
Ready to stop managing the problem?
The next step is a short application. Six questions, under two minutes. If it's a fit, you book a Fit Meeting straight after. If it's not, you get a straight answer instead of a sales pitch.
Not ready for a call? Start with the free scorecard. 3 minutes, instant result.
I freed up 7 hours in my week while regaining my energy and getting my life back on track in just 1.5 months.
Matthew
COO